Your One Liner?

Donald Miller is the guru at StoryBrand, a company that excels in helping customers express their messages clearly.

His proven process helps businesses articulate their value propositions in crystal clear terms. And it follows the structure of good storytelling:

1. Open with a conflict -- what is the problem faced by your customers?

2. State the resolution of the conflict -- explain how your business solves the problem

3. Close with the new state of mind of the customer -- tell how it feels to have the problem resolved.

For RxRESONATE, my one liner is this:

Most Rx ad agencies aren't staffed to win new business AND satisfy current clients. As a consultant, I have a proven approach to help them win new business pitches so they can enjoy significant growth while maintaining a happy current client base.

What is your company's -- or your personal -- one liner?